The brochure explains your organization's purposes and services. A brochure can be useful for a presentation to a group that isn't familiar with your organization; meeting with a potential funding agency; interviewing a group of potential volunteers or for almost any situation in which you need to introduce your group to a new organization. Brochure serves the basic purpose of telling about your organization what the mission is, what services it provides, how the organization can be contacted, how the group was formed, etc. Brochures are advertising pieces mainly used to introduce a company or an organization and inform about the products and / or services to a target audience. A brochure discussing company's product, goods or service is the second most important item you should create just after your business card. The versatility of a brochure, used mainly as a self-mailer or as a leave behind an identity, has allowed it to remain as a strong and steady business necessity for both new and existing ventures.